We book
the meetings.
You close.

Outbound for B2B founders across Australia. We research, we call, we book. You turn up and close.

Send the detailsSee how it works
Founding rates open · Reply within one business day
Your campaign, this week Example
Arcwell AIFounder Booked · Tue 9:00
Halden LabsFounder Booked · Mon 13:00
Fernhouse StudioHead of Sales Booked · Thu 11:00
MosswoodHead of Growth Booked · Wed 15:00
4 meetings booked live
and confirmed this week
Built for B2B founders selling
AI automation AI voice agents B2B SaaS Managed IT Commercial solar CRM and ERP HR and payroll software Real estate software AI automation AI voice agents B2B SaaS Managed IT Commercial solar CRM and ERP HR and payroll software Real estate software
The problem

You should be closing,
not cold calling.

What's going wrongHow we fix it

Prospecting eats your selling time

Hours go into building lists and chasing voicemails instead of closing deals.

How we fix it We do the prospecting. You just show up to the meetings.

Sales stop when you get busy

While you're busy serving clients, nobody is calling new ones. A few weeks later, your calendar is empty.

How we fix it We keep calling every week, so new meetings keep coming.

Old leads go cold

Past enquiries and quotes sit in your inbox because nobody has time to follow them up.

How we fix it We call them back and turn them into meetings.
How it works

Four steps. You only do the last one.

  1. We learn your business

    A short kickoff to agree who your ideal buyers are and what counts as a qualified meeting. We put it in writing.

  2. We build your list and script

    We find and verify the right decision makers, check every number against the Do Not Call Register, then write the script. Nothing gets called until you approve it.

  3. We call and book meetings

    Calls go out under your business name. Meetings are booked live on the call, then confirmed three times: a calendar invite straight away, a reminder the day before, and a check on the day.

  4. You close

    Show up to qualified meetings with a short brief on each prospect. Every week you get a report with the real numbers, good week or bad: dials, conversations, meetings and show rate. The script keeps getting sharper.

Your weekly report Example · Week 6
Dials412
Conversations61
Meetings booked9
Show rate88%7 of 8 attended
What changedRewrote the opening line after Tuesday's calls. Conversations up from 12% to 15% of dials.
Next weekMore calls to operations managers, who booked 5 of this week's 9.
An example only. Your report shows your real numbers, every week.
What you save

Save $66k+

a year, compared to hiring your own SDR.

Your monthly fee keeps a trained setter calling for you every week, for a fraction of one salary.

Your own SDR $78k to $101ka year Salary and super only. Tools, hiring and training cost extra.
  • First meeting is months away
  • You pay extra for the dialler, data and CRM
  • Scripts and training take your time
  • If they leave, you start hiring again
FounderAwaken Founding rate
$12ka year From $1,000 a month, plus 10% when a meeting we book becomes a customer, paid only after they pay you.
  • First meetings within weeks
  • Dialler, data and CRM included
  • Scripts and training done for you
  • If a setter leaves, we cover it
Send the details

SDR cost uses SEEK's average Australian SDR salary of $70k to $90k (SEEK) plus 12% super (ATO), compared with our lowest retainer before any bonus.

Pricing

Clear pricing.
Nothing hidden.

One monthly fee for the work, and a bonus only when it works. Founding clients lock in these rates.

Warm pipeline

Best place to start

Best if you have old leads sitting in your inbox or CRM.

From
$1,000/ month
+ 10% when a meeting we book becomes a customer
  • We call your old enquiries, quotes and stalled deals
  • Script written with you
  • Meetings booked live and confirmed three times
  • Weekly report
Send the details

Outbound

Best if you need new buyers you've never spoken to.

From
$1,500/ month
+ 10% when a meeting we book becomes a customer
  • Buyer list researched and verified for you
  • Script improved every week
  • Meetings booked live and confirmed three times
  • A brief before every meeting
  • Weekly report and recorded calls
Send the details

Per meeting

Best if your deals are worth $50k or more.

From
$600/ meeting
No retainer, no commission
  • Only pay for meetings that happen
  • Meetings booked live and confirmed three times
  • Weekly report and recorded calls
  • A brief before every meeting
Send the details
How the 10% bonus works

We only get our bonus after you get paid.

Your monthly fee stays the same. No new customer, no bonus.
  1. Step 1 $30,000a year We book a meeting that becomes a new customer worth this much.
  2. Step 2 They pay you Nothing is owed to us until your customer has paid you.
  3. Step 3 $3,000to us Our 10%, once. If they pay monthly, it's split over their first 3 payments.
What changes the price Whether we build the list, data quality in your market, dial volume, and channels.
Never billed Meetings outside your market, with someone who can't decide, duplicates, or no shows.
Terms 90 day first term, then month to month. No setup fees. Dialler, data and CRM included. AUD, excl. GST.
Who it's for

Is this right for you?

If we can't get you results, we'd rather say so now than take your money.

A good fit if

  • You sell to other businesses
  • Your deals are worth $5,000 or more
  • You can take meetings within two weeks of booking
  • Someone on your team follows up after each meeting
  • You can give outbound a few weeks to build

Probably not a fit if

  • You sell to consumers, not businesses
  • Your deals are worth less than $5,000
  • You need new revenue in the next 30 days
  • You want a list of leads, not booked meetings
  • Nobody can take the meetings we book
FAQ

Asked and answered.

What counts as a qualified meeting?

A decision maker or budget holder at a company that fits your target market, who knew why we called and agreed to meet on that basis. Budget, authority, need and timeline are checked on the call, the time is confirmed three times, and your closer gets a written brief. We put the exact definition in writing before any calls start.

How soon will I see meetings?

Kickoff, the list and the script take the first week or two. First meetings usually land within three weeks, and campaigns hit full momentum a few weeks after that.

How much of my time does it take?

About three hours to get set up, then roughly an hour a week: approving the script, taking the meetings, and telling us how good they were.

Who actually makes the calls?

Trained setters on our team, working from a script you've approved and calling under your business name. Every call is recorded and you can listen to any of them.

Do you call or email?

We call. Email and LinkedIn support the calls, but meetings get booked in real conversations, while the prospect is still on the line.

Can I cancel?

Yes. The first term is 90 days, because that's how long outbound takes to properly build. After that it's month to month, so you can stop whenever you like.

What if the meetings don't happen?

Meetings that don't happen, or don't meet the qualified definition we agreed in writing, don't count. On the per meeting plan you're never billed for them. On the monthly plans we keep calling to replace them. And if a campaign isn't working, we'll say so and change the list, script or approach.

How do I know it will work?

Honestly, nobody knows until your market has been called. What you can judge upfront is the setup: who we'll call, the script, what counts as a qualified meeting, and the real numbers you'll get every week. If you have old leads sitting in your CRM, start with those. It's the cheapest and fastest way to find out if the phone works for you.

Why not just hire a cheap VA?

A VA sells you hours. We sell you booked meetings. A VA won't qualify the buyer on the call, confirm every meeting three times, improve the script from real calls, or pay for the dialler and data. You'd end up managing them yourself, which is the job you were trying to hand off.

Spend your week closing,
not chasing.

Tell us a little about your business. We'll check whether outbound makes sense for you and reply by email within one business day. If it's not a fit, we'll say so.

Rather talk to a person? Harrison, Founder · harrison@founderawaken.com · 0401 159 109